Are there any unusual or surprising elements of the essay's content or format?

Are there any unusual or surprising elements of the essay's content or format? What does the author use in the essay: Bullet points? numbered list? tweets? Short paragraphs? Questions? Why do you think the author does so? Are any of these elements important to organize the essay? Does this article reflect any of the rhetorical appeals in order to try to persuade her audience ?

Your Discussion post should reach a minimum of 200 words and all responses to the original posts should reach a minimum of 200 words.