Discuss how a business can use the five common characteristics of high-quality data

High-quality data is crucial for businesses to make informed decisions and gain a competitive edge, particularly when managing large datasets.

In a minimum of 500 words, address:

Discuss how a business can use the five common characteristics of high-quality data:
Accuracy
Completeness
Consistency
Timeliness
Uniqueness
Rank these characteristics in order of importance when managing big data and explain your reasoning.
Explain why big data is essential for modern businesses, including its impact on decision-making, strategy, and innovation.
Incorporate at least two scholarly sources to support your analysis.