Evaluate the performance of Amazon

Identify an area or process that would significantly benefit from initiating a change. Write a paper (1,500-1,750 words) in which you describe the particular area you propose to address through a change initiative. Include the following for your company (Amazon):

Discuss the challenges in the area or process and impacts of the issues.
Describe the external and internal driving forces, contributing issues, and the people affected.
Evaluate the stakeholders involved and discuss how they will be affected by your change initiative.
Discuss the change agents or guiding teams you need to recruit in order to successfully implement your change. Describe the roles of these change agents/guiding team members.
Incorporate the change model from Topic 4 to develop strategies: Explain the relevance of this model to your organization and present a specific plan to achieve the change using your change model. Be sure to clearly define the purpose of each step of the change model, the people involved, and the actions that need to be taken.
Identify, or predict, the potential barriers to change. Discuss possible ways to overcome these obstacles, including methods for dealing with emerging or unforeseen circumstances that could impede implementation. Identify potential stakeholder resistance and how you would resolve it.
Describe the evaluation methods you will use to determine the level of success of your change initiative. Discuss what metrics or measurable determinates you will use. Describe how you will celebrate short-term wins.
Propose strategies to anchor change or support continuous change and discuss the role of empowerment in creating permanent change.
Explain how your change plan supports the organizational mission/goal. Discuss the role of quality improvement and creating value in leading continuous change