Quiz: Psychology of Consumer Behaviour – PSY363 (15 Questions)

What does consumer behaviour study? ✅ How individuals make decisions to spend resources on consumption.

Which psychological factor involves interpreting marketing stimuli? ✅ Perception

What is the first stage in the consumer decision-making process? ✅ Problem Recognition

Which factor influences consumer behaviour through traditions and norms? ✅ Culture

What is motivation in consumer psychology? ✅ The internal drive to fulfill needs and goals.

What is the role of memory in consumer behaviour? ✅ Retaining and recalling product information.

What is a reference group? ✅ A group that influences consumer choices through social interaction.

What is the final stage of the decision-making process? ✅ Post-Purchase Evaluation

What does segmentation in marketing refer to? ✅ Dividing the market into distinct consumer groups.

What is one outcome of effective marketing strategies? ✅ Consumer satisfaction and loyalty

What is e-commerce? ✅ Buying and selling products online.

What is a subculture? ✅ A group within a culture with shared values and behaviours.

What does digital marketing rely on? ✅ Data analytics and targeted advertising

What is the impact of online reviews on consumer behaviour? ✅ They influence purchase decisions and trust.

What is one concern consumers have about online behaviour? ✅ Privacy and data security