Summative Assessment: Industry, Market, and Competitor Analysis

An industry and competitor analysis is an important part of any marketing plan. The process provides important positive and negative information about the company.



Note: You will incorporate this analysis into your final integrated marketing plan in Week 8. Refer to the Marketing Plan Guidelines throughout the course.



Part – 1 Competitor and SWOT Analysis

Complete the Competitor and SWOT Analysis.



Part – 2 Summary

Write a 1,400- to 1,750-word industry, market, and competitor analysis based on research from secondary sources in which you:

Analyze primary and secondary data sources.
Conduct an industry analysis.
Describe customer segments and provide a competitive analysis.
Analyze the economic growth and stability of the industry.
Discuss relevant political and/or regulatory considerations for the brand.
Discuss what impact the technological changes may have on marketing.
Conduct a position analysis and a SWOT analysis.


Include an appendix with relevant exhibits of data tables and charts to support your narrative. Use a clear annotation system for numbering and referencing exhibits that makes it easy for the reader to locate the data.



Format your assignment according to APA guidelines.



Compile Part 1 and Part 2.