Week 4 Marketing Analysis

Market Segmentation
[Identify natural market segments for your product offering.

Better with graphs such as pie chart, tables etc.

Target Market Segment Strategy

Compare each segments, and illustrate which segment(s) is/are lucrative, how to capture audience, attract customers, etc.]

Market needs

[This is a critical part to analyze the potential customers’ needs, you can use the descriptions from the job postings of the similar companies like yours to illustrate current in-demand jobs in your area.]

Market trends

[Find out the current market trends to support your business ideas, you may use external sources, statistics, news, journal articles, etc. (remember to cite)]

Market growth

[This could be combined with Market Trends.]

Service Business Analysis
[If your company does not provide any services, this part is optional.]