What is a relational database and how does it support customer communications?

Today’s organizations engage in a variety of e-business activities to enhance production, marketing, customer relations, and communications. It is important to understand the impact of each area of the e-business system to maximize a company’s operational effectiveness. E-business is more than conducting business via the internet. It involves a multitude of databases, networking technologies, web applications, software, and information systems security measures.

For this week’s individual project, your manager has asked you to create a report on the benefits and challenges of technologies in e-business applications used to collect data and communicate with customers. You can find the definitions of each item and articles in the AIU Library to address each of the following:


What is a relational database and how does it support customer communications?
What are the pros and cons of data mining?
Explain the differences between an intranet and the internet.
How does a LAN support business operations?
Identify an information security process or application and why it is important to global businesses.
Create a summary of e-business benefits and challenges and the potential impact on an organization.